Tracking audits, data quality fixes, and monthly monitoring that keeps your numbers honest.
For businesses who suspect their Meta or Google data is off — but don't know where to start.
We audit your pixel event setup, identify duplicate or misfiring events, and fix them. If your CAPI isn't properly wired, we set it up so you recover the signal iOS privacy changes took away. You get a written report, fixes applied, and confirmation everything is resolving.
We review every conversion action in your account, fix tag firing issues in GTM, set up Enhanced Conversions correctly, and confirm your GA4 import is synced. Misconfigured conversion tracking means Smart Bidding optimises toward the wrong signals — we close that gap and document every change.
We audit your consent setup, fix signal propagation to GA4 and your ad pixels, and review your email list practices for CASL compliance. If your banner doesn't block scripts before consent is given, you're collecting data illegally — we close the exposure and document everything. US clients also receive a CCPA data-sharing flag.
For businesses ready to understand everything that's wrong — and fix it properly.
We audit your event taxonomy, custom dimensions, conversion goals, data streams, and cross-domain tracking. We fix what can be corrected immediately and deliver a prioritised roadmap for anything requiring larger implementation work — so you leave with a GA4 setup you can actually trust.
We audit whether your brand and content appear in AI-generated responses from ChatGPT, Claude, Perplexity, and Google AI Overviews. We identify gaps in entity coverage, structured data, and content signals, then fix what we can immediately and deliver a prioritised roadmap for the rest.
Monthly monitoring so your tracking never silently breaks again.
Every month we run a full health check on your GA4 setup and GTM container — checking event accuracy, conversion goal status, trigger validity, and data stream integrity. If something breaks after a site update or GTM change, we catch it, fix it, and tell you what happened. You receive a one-page data quality report by the 5th of every month.
Every month we check your Meta event match quality score, CAPI deduplication status, iOS signal recovery, and attribution window alignment. If your score drops or events stop firing, we fix it before your ad performance is affected. Includes a monthly signal health summary.
Monthly check of your conversion action accuracy, Smart Bidding signal health, audience list quality, and GA4 import sync. This is not campaign management — it's data integrity. We make sure the inputs feeding your bidding strategy stay accurate month after month, and fix anything that drifts.
Monthly visibility testing across ChatGPT, Claude, Perplexity, and Google AI Overviews. Schema freshness check, content update recommendations, and a monthly citation report. Stackable on top of your existing GA4 or consent monitoring retainer.
GA4 + GTM + Meta Pixel + Google Ads data quality — all covered in one monthly retainer. One report, one invoice, one point of contact. Best value for businesses running active campaigns on both Google and Meta.
For businesses who want their ads managed by someone who actually understands the data underneath them.
We manage your Search, Shopping, and Performance Max campaigns with conversion tracking and Smart Bidding signals we know are accurate. Monthly strategy review, weekly optimisations, and a performance report delivered by the 5th of every month. Pricing is scoped to your account — book a call to discuss.
We run your Facebook and Instagram campaigns with Pixel and CAPI health we actively maintain. Creative guidance, audience management, weekly optimisations, and a monthly signal and performance report. Pricing is scoped to your account — book a call to discuss.
We review your setup live and identify your biggest tracking gap. No pitch, just findings.
Clear scope, clear timeline. No vague estimates.
We begin immediately. Balance is due on delivery.
Every engagement includes written documentation of what was broken, what was fixed, and what to watch next.
We'll recommend a monitoring retainer if it makes sense. If not, you walk away with a clean setup and everything you need to maintain it independently.
“We were running Meta Ads for two years thinking our pixel was fine. Quillmetric found we were missing a significant portion of purchases. Once they fixed the CAPI setup, our reported ROAS jumped overnight — same spend, same campaigns.”
“Our GA4 was full of noise — self-referrals, bot traffic, broken goals. Quillmetric cleaned it all up in two weeks and gave us a proper event taxonomy. Smart Bidding finally had the right signals, and our CPA dropped meaningfully.”
“We had a cookie banner that looked compliant but wasn't actually blocking scripts. Quillmetric caught the PIPEDA exposure, fixed the consent signal propagation, and documented everything. Saved us from a real problem.”
Quillmetric is a specialist analytics, tracking, and paid media consultancy. We build the data foundation underneath your campaigns — and for clients who want it, we run the campaigns too.
Most businesses running paid ads are making expensive decisions on data that’s incomplete, misconfigured, or outright wrong. Broken pixels, miscounted conversions, and consent gaps that go undetected until they become a problem. We find it, document it, and fix it.
Drop your website URL. We’ll review your tracking setup and send you a personalised report — free, within 2 business days.
Book a free 20-minute discovery call. We’ll review your Meta Pixel, GA4, and consent setup live — and tell you exactly what’s broken before you spend anything.